OODA’s vision is a healthcare system liberated from waste, focused on delivering affordable and high-quality care.

Healthcare is a team sport

OODA was formed around a team that shares a passion for healthcare entrepreneurship.

We believe that a great idea is important; however, based on our previous experiences building companies, we've seen that the quality of the team ultimately determines success.

Working closely together at another healthcare technology company  forged a bond of trust and fellowship between us that, even after individually pursuing a variety of paths, drew us back together to build a company of our own.​

At the heart of this team is a shared commitment to a cause greater than ourselves; an alignment on values and a belief that friendship and collaboration are essential ingredients to professional success.

This foundational commitment and our passion to transform healthcare shape the company we are building.

Our leadership team

Board of directors

Annie Lamont

Managing Partner, Oak HC/FT

Diego Piacentini

Senior Advisor, KKR & Co. Inc.

Emily Melton

Partner, Threshold Ventures

Giovanni Colella, MD

Chairman & Co-CEO, OODA Health

Ken Goulet

Former EVP, Anthem Inc.

Seth Cohen

Co-CEO, OODA Health

Steve Klasko, MD, MBA

President, Thomas Jefferson University & CEO, Jefferson Health


David Joyner

CEO, Hill Physicians Medical Group

Jonathan Kolstad

Associate Professor, Haas School of Business UC Berkeley

Noah Rosenberg

Founding Partner, Rosenberg & Pick Law Corporation

Scott Serota

President & CEO, Blue Cross Blue Shield Association