Jan 8, 2020

OODA Health Promotes President Seth Cohen to Chief Executive Officer

Giovanni Colella, M.D., Co-Founder and CEO, named Executive Chairman

SAN FRANCISCO--(BUSINESS WIRE)--OODA Health, a healthcare technology company focused on empowering patients, providers, and payers with real-time healthcare interactions, today announced that its Board of Directors has promoted Seth Cohen to Chief Executive Officer. Cohen, OODA Health Co-Founder, has been President of the company since its inception in January 2018, and is also a member of its Board of Directors. Former CEO and OODA Co-Founder Giovanni Colella, M.D., now assumes the role of Executive Chairman. He will focus his time on supporting Cohen and the Board on overall company strategy and, together with Cohen, will continue to work closely with OODA’s extensive ecosystem of partners and customers.

“OODA Health is solving some of the healthcare industry’s most complex problems and Seth has been instrumental in driving its early go-to-market traction to collaborate with leading payers and providers”

“Seth is an outstanding and passionate leader, a creative entrepreneur, and most important of all, a caring, humble and idealistic person. Because of his qualities, I was honored to co-found OODA Health with him. We established OODA with a clear mission of transforming healthcare administration and building an iconic company. I’m extremely proud of the profound friendship, built through years of working together,” said Giovanni Colella, M.D., OODA Health Co-Founder and Executive Chairman. “Since day one, we have been laser-focused on delivering value for partners and customers. We successfully launched our first product, OODAPay, which is now in multiple markets in the U.S. And we built a superb management team along with an extensive network of partners and customers. All of this couldn’t have happened without Seth’s leadership and hard work, and now is the perfect time for Seth to become our next CEO.”

In his role as OODA Health’s President, Cohen has led all the core functions including product, engineering and commercial go-to-market. Previously, Cohen served as the Vice President of Sales and Alliances for Castlight Health, where he led the team responsible for market partnerships and key national accounts. He was one of the earliest employees at Castlight, helping to drive rapid growth and a successful IPO. He is currently a member of Castlight's Board of Directors. Prior to Castlight, Cohen was a management consultant at McKinsey & Company where he was a member of the Healthcare Payer and Provider Practice and a founding member of McKinsey’s Center for Healthcare Reform. He earned an MBA from Harvard Business School and an MPA from Harvard Kennedy School. Seth completed his undergraduate studies at Stanford University.

“I co-founded OODA Health because I believe that our exceptional team and vision for payment transformation is well suited to the challenges in healthcare today. I’m honored to be appointed Chief Executive Officer and lead our company at this important time,” said Seth Cohen, CEO and Co-Founder, OODA Health. “There’s a tremendous opportunity ahead to empower true collaboration between payers and providers that significantly improves the patient experience and reduces administrative friction. I’d like to thank my co-founder, Giovanni Colella, for being a tremendous partner over the past decade at two incredible companies.”

“Seth is the right leader to guide OODA Health’s next phase of growth,” said Annie Lamont, Co-Founder and Managing Partner at Oak HC/FT. “The market opportunity is clear; we’re at a stage where we’ve proven the concept and commercial growth is critical. With Giovanni taking the role of Executive Chairman and Seth taking the role of CEO, the board is very confident OODA Health has the leadership to drive its success for the next chapter.”

“OODA Health is solving some of the healthcare industry’s most complex problems and Seth has been instrumental in driving its early go-to-market traction to collaborate with leading payers and providers,” said Emily Melton, Threshold Ventures Managing Partner and OODA Health board member. “There’s an enormous opportunity ahead and we’re thrilled to have Seth move the company forward at this important time.”

About OODA Health

OODA Health’s mission is to transform healthcare administration by enabling real-time payments between patients, providers and payers. We’re focused on eliminating the friction and delays in current payment processes that will save $400B of wasted spend, improve the member experience and inspire greater collaboration between providers and payers. Leveraging an innovative technology platform, OODA Health partners with leading health plans and providers including Anthem, Dignity Health, a part of CommonSpirit Health, Blue Cross Blue Shield of Massachusetts, Blue Cross Blue Shield of Arizona, Blue Shield of California, Hill Physicians Medical Group and others. For more information about OODA Health, please visit www.ooda-health.com.


Drew Miale
Activa PR

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